eSewa’s Brand Song “Sabai, Sadhai, Sangai” Released

January 2, Kathmandu. eSewa's brand song “Sabai, Sadhai, Sangai” has been released. The song was launched through eSewa's official YouTube channel on the occasion of its 17th anniversary.

Based on eSewa’s core brand slogan “Sabai, Sadhai, Sangai” (Everyone, Always, Together), this song highlights the spirit of mutual support, trust, and unity. Additionally, the song carries a message of standing by one another amidst changes and challenges. It celebrates the silent strength of supporting each other and collective unity.

With the primary objective of making economic activities simple, secure, and accessible to everyone, eSewa provides payment-related services and has established the core values of ‘including everyone, always supporting, and moving forward together.’ This same sentiment is expressed in eSewa’s brand song.

Written by Biplav Pratik, the song is composed by Manoj Kumar KC. Similarly, nine popular Nepali singers—Subani Moktan, Shital Moktan, Prajina, Rohit John Chhetri, Prijol Nepali, Reena Giri, Sushant Ghimire, and Prabesh Kumar Shrestha—have lent their voices to the track. Furthermore, Prince Nepali is featured on the Sarangi.

This song represents the belief in moving forward by supporting one another through difficult times and the journey of transformation. eSewa stated that the song is dedicated to everyone who believes in the power of partnership and collaboration. It is a story of the spirit of always supporting each other, not just in easy times but also during uncertain and challenging moments.