Genese Solution's Product, GUMP, Selected as a Finalist in AWS Shark Tank Competition

Kathmandu – Genese Solution, an information technology and cyber security consulting company headquartered in the UK, has developed an Agentic AI-based unified messaging platform 'GUMP' (Genese Unified Messaging Platform). This product has been selected as one of the top 5 technologies during a global conference.

The AWS Shark Tank competition, jointly organized by Amazon Web Services (AWS) and international technology distributor Ingram Micro, was held during the AWS re:Invent 2025 conference in Las Vegas, USA, and saw participation from companies worldwide.

Genese Solution presented its Artificial Intelligence-based GUMP platform, which helps banks and Fintech institutions engage effectively with customers through timely, relevant, and personalized messages. 

The platform, developed by Genese, was ranked as one of the top five Agentic AI solutions for the small and medium enterprise market. Genese was shortlisted alongside companies from New Zealand, Australia, Canada, and the USA.

"We are very excited about the feedback we have received regarding the platform we developed. Significant interest has been shown in its potential in the global market," said Anjani Phuyal, Chief Executive Officer of Genese Solution. 

According to her, this competition was an excellent opportunity to showcase Genese's capabilities and achievements on a world-class competitive stage.

Niranjan Kunwar, Chief Technology and Chief Information Security Officer of Genese Solution, stated that GUMP has globally confirmed the competitive capabilities of Genese's engineers and developers. "We are very happy to see the platform we developed accepted in the global market this way," he said.

AWS re:Invent 2025 indicated a historical transformation towards autonomous agents capable of making independent decisions from AI assistants and working independently for days.

The conference, held from December 1st to 5th, saw the direct presence of over 50,000 participants, while millions participated virtually. State-of-the-art AI-based technologies developed by AWS were also showcased at the conference.

At the conference, AWS unveiled three special "Frontier Agents" capable of independently working on complex and multi-day projects based on AI:

Kiro Agent: 
A virtual software developer that navigates multiple code repositories, fixes bugs, and submits pull requests for human review. Amazon is internally using it for its own development.

AWS Security Agent: 
Automatically performs application security reviews and contextual penetration testing, and prepares customized attack plans based on design documents and source code.

AWS Dev Ops Agent: 
Prepares a detailed 'Mitigation Plan' during system outages, which engineers can approve and implement.

"As an AWS Premier Tier Partner, we are excited to help organizations effectively utilize new technologies," said Phuyal, who is also an AWS Ambassador for the UK and Ireland.

In 2024, Genese Solution achieved the 'AWS Generative AI Services Competency'.

Genese Solution's journey with AWS began in 2018 as a 'Select Partner'. In 2019, Genese became an 'Advanced Partner' of AWS. In 2024, Genese Solution achieved the 'AWS Generative AI Services Competency'.

In the same year, Genese Solution, as a 'Showcase Sponsor', presented its AI-powered tool GANDALF INSIGHT at AWS re:Invent.

Genese stated that this year's participation has also supported the company's continuous goal of learning, building, and collaborating with cloud experts to keep pace with the rapid transformation of technology.